In collaboration with Analogue, we embarked on a project that could quite well be the future of photography. An AI-generated campaign mixed with photography for the Dutch tailor Suitsupply.

We took a lot of steps to elevate a low-resolution image from Midjourney to the final billboard-worthy image. Testing how to upscale images, removing CGI models, and meticulously recreating the lighting conditions in the studio to capture a real model interacting with his artificial surroundings.